Big Hairy Audacious Goal (BHAG)
What is a BHAG? A Big Hairy Audacious Goal (BHAG) is a long-term, ambitious, and challenging goal that an organization aims to achieve. It serves as a clear, compelling target for driving focus and motivation. The concept of a BHAG was coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies, as a way for businesses to set ambitious goals that inspire employees and stakeholders alike.
Housatonic Holdings is the leading force in transforming 10,000 undervalued properties across the Northeast by 2035, setting the standard for affordable, energy-efficient, and sustainable living while revitalizing communities.
Vivid Vision (2035)
What is a Vivid Vision? A Vivid Vision is a detailed, inspiring description of what an organization aims to achieve in the future. It outlines the company's ideal state, usually over a 3-10 year horizon, in a way that is clear and specific enough for everyone to envision what success looks like. The concept of a Vivid Vision was popularized by Cameron Herold, encouraging organizations to articulate their future success vividly to align the team and stakeholders toward a common direction.
It’s 2035, and Housatonic Holdings is a cornerstone of community development and sustainable real estate growth across the Northeast. We are recognized as the top company for transforming undervalued properties into thriving, energy-efficient homes, providing affordable, sustainable living for families. Our homes are not just structures—they are integral to flourishing neighborhoods, built on the pillars of comfort, sustainability, and community spirit.
Our Purpose: Housatonic Holdings rejuvenates communities by transforming distressed properties into modern, energy-efficient homes that enhance the quality of life for families. Our BRRR strategy—buy, renovate, rent, and repeat—ensures that each property we acquire is thoughtfully improved to reduce environmental impact while fostering long-lasting community connections. We are committed to making every property we develop an asset to its neighborhood and a source of pride for its residents.
Community Impact: By 2035, we have transformed 10,000 properties across the Northeast. These properties stand as symbols of our commitment to community well-being. Schools are flourishing, local businesses are thriving, and families are proud of the homes we’ve helped create. The areas where we operate have become safe, vibrant, and economically stable, largely due to our investments.
Environmental Leadership: Housatonic Holdings leads the charge in sustainability. Every property we renovate exceeds modern energy efficiency standards, incorporating renewable energy sources like solar, geothermal, and high-performance, sustainable materials. By 2035, we’ve reduced the carbon footprint of our properties by 50%, proving that large-scale private investment can drive environmental change.
Tenant Experience: Our tenant relationships are built to last. By focusing on long-term comfort, safety, and affordability, we maintain a 95% tenant retention rate. Energy-efficient homes keep utility costs low, while our smart-home features and user-friendly online portal simplify maintenance and community engagement.
Business Growth: By 2035, Housatonic Holdings has grown into a billion-dollar enterprise, managing over $1 billion in assets across the Northeast. We have strategically expanded our portfolio, which now spans both urban and suburban markets, all chosen for their potential to benefit from our unique blend of sustainability and affordability.
The Team: Our team is at the heart of our success. Diverse, passionate, and driven, every member of Housatonic Holdings is aligned with our mission to make a positive difference. Our culture fosters collaboration, continuous learning, and innovation, allowing us to attract and retain top talent.
The Future: By 2035, have achieved our BHAG of transforming 10,000 properties across the Northeast. We’ll have improved our tenants' lives and set a new benchmark for affordable, sustainable housing. Our work has influenced broader changes in real estate development, inspiring other investors and developers to adopt our model.